
Whenever people want to go somewhere, do something, find information, research or buy a product, their journey will typically begin with an online search. The search bar is often the primary source of digital traffic for brands, with people conducting trillions of searches each and every year. Your online visibility is essential in order to rank higher than your competition in search results and to secure more sales.
When an online search is carried out, most people will click on the first few search results that they are presented with. In our modern busy lives, time is important, so scrolling through pages of results is not high on anyone's priority. It is therefore essential that sites are optimised to a high standard in order to get higher rankings from search engines such as Google.
Unlike other marketing channels, good SEO work is sustainable. When a paid campaign ends, in most cases so will the traffic. This is why SEO matters so much and has become an integral part of the development process.
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